Any views or opinions presented in this blog are solely those of the author and do not necessarily represent those of the company. This blog is a unique perspective of one persons journey into fitness. Not all clients and participants at Parsons Training undergo the same training, and each person makes his or her own decisions regarding dietary discretions.
By Steve Sharpton, Parsons Training Center, Tucson, Arizona
August 8, 2019
One thing I strangely have domain over at my job is the soda cooler. Yes, at a hardware store where I have extensive knowledge on electrical work and bits and pieces of info in other areas, sodas have become my obsessive compulsive thing. It seems odd, but once I started making a huge fuss about the drinks in our fridge….they have been actually selling. Well, there is plenty of economic and psychological theory behind these models of thought. People are oddly weird when it comes to displays, and it has been studied that if something doesn’t look overly packed, then someone will not buy said product. This especially rings true for produce, where people are not inclined to buy certain foods if there does not look to be enough in the display. To me, this is bizarre. My basic need is to not have the food rotting or look awful….not abundant. I am a weird shopper, for I only buy “fresh” that might last a couple days at best and don’t like to keep a lot of stuff in my fridge. So plentiful is not a big deal to me, just make sure if you promote spinach on special…have some spinach. There is some economic theory that is outlined in this post, mainly as a way of illustrating how “shopping” was invented. https://medium.com/behavior-design/why-we-buy-things-we-dont-need-7d062fba98abChoice was rarely an option until the 1920s, and thus this changed the landscape when you can look at multiple types of gloves rather than be given the one that might suit the job. Anyway, the final thought is you have to have 1) selection and 2) plenty of product.
Since I fixed the display, stuff has been selling quickly and we are especially killing it with the RC Cola and the Arizona Iced Tea. I would like to think I am proud of myself but I am also continuing a problem in America. Flavored drinks, especially the “fruit” drinks, could be devastating to your health. I harken back to this sentiment from one of my old instructors back in the day Mr. Pat Welchert. He was the school’s football coach known for his love of capitalism, catholicism and the Wing T Formation. I swear, they ran him out as the football coach because the guy they replaced him with said he would implement a modern offense. He taught economics and had a strange rant one day where he openly bashed fruit drinks more than anything. “It’s the biggest health lie in the industry and hurts more than soda ever will.” We took this to heart because first of all, even though he was in his mid-40s, all of the football players said he could out lift anyone, and second….he was freaking right.
Even to this day, with all of the technology of fake sweeteners, natural sweeteners and a demand for more organic sounding drinks….fruit drinks are killing it across the board in the bad health department. Think I am lying? One of the hottest selling drinks on the market right now is Calypso fruit drinks, and I can honestly state they are addictive as heck. My grocery store had them on sale for a buck! I mean a 20-ounce drink for a buck! While I was drinking the limeade and the cherry tea, I glanced at the bottle to see the calories. One bottle was 300 calories! The sugar content was through the roof. Advocacy groups like Fooducate call it a tricky advertising drink, mainly because it provokes your thirst and makes you want more. And with the wonderful colors and varieties…who is gonna stop you. To put that in perspective, Calypso has more sugar and more calories than a 20-ounce bottle of Coca-Cola and Pepsi. It has more than the freaking sugar bomb that is Mountain Dew. And don’t think I am doing this just to rail on Calypso. Izze, Arizona Iced Tea and other popular brands of “fruit” or “non-cola” drinks consistently have the same or more calories. If anything, these drinks are just meant to be consumed on a one-time basis….but of course we all know better.
I’m not gonna lie, even though I have not had soda for over six years, I still get some San Pellegrino from time to time and those can be just as bad, dropping a bomb of 120 calories per can on your diet. Truthfully, the science of fruit drink addiction is not much different to sodas. To most dietitians, the two are virtually interchangeable. Why would you get so addicted to this stuff? Well, the biggest reason is due to the fact these drinks are high in sugar and extremely low in fiber. This is a dangerous combo, for high doses of sugar has similar effects on the brain as cocaine does. And this is not some group of overly concerned helicopter parents saying this stuff, scientists have shown in numerous studies that sugar affects the same pleasure centers as the illegal drug. Of course, many other scientists are starting to come out and state it is rather audacious to make such an analogy, but actual scans and other brain reading studies have shown a strong correlation. So while you might think that is over the top, tread at your own discretion. The other problem that exists with these fruity bombs of goodness is the fiber problem. Even orange juices and such are engineered to adhere to this principle. With the juices being made in labs and designed for long term storage, one has to get rid of a lot of things. Fiber is the obvious candidate.
We talked about fiber a few weeks ago and one thing the essential carbohydrate does for us is regulate our sugar intake. https://www.parsonspersonaltraining.com/blog--vlog/fiber-fitnessSoluble fiber—one of the two we talked about—takes the job of slowly but surely distributing the fiber in the body. This allows our body to properly break the stuff down and keep us from crashing. Now by crashing, we mean you absorb the sugar too quickly and causes spikes. This will cause the next problem…you will feel a need for more sugar and possibly a need for more food. This could start the cycle of destruction and it was certainly something I know about. While I did drink plenty of water back in the day, I rarely went a meal without some soda. And then of course, I worked a lot of jobs that seemed to have food everywhere and being a little intrepid with food waste counts made it easy to continue bad cycles.
Of course, I would say don’t ever drink any of this stuff, but occasionally I am weak. Think about how this will affect your fitness program. While you can certainly choose how hardy really want to go, this sort of behavior can put some stress on your total intake. Be careful, for this stuff can lure you in with the fancy labels and the perceived belief they are healthier. Anyway, this is the end of the series and finally…we will get back to fitness next week.
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Parsons Training is a Tucson leader in fitness and personal wellness training. Every personal trainer with this company designs and implements effective fitness programs for their clients; these programs serve as the foundation for good health, fitness, and wellness. Additional information about Parsons Training is available at http://www.parsonspersonaltraining.com
Any views or opinions presented in this blog are solely those of the author and do not necessarily represent those of the company.
Meet the Author
Steve, a Parsons Training Client, went from 400 pounds to Running half-marathons, from lifting pizzas to lifting hundreds of pounds through training with us.
When you read this blog you are reading through the eyes of someone who is winning the battle of real weight loss. Steve is not a fitness professional, but he is someone we can all learn from.
Steve shares his journey once a week here on our blog. We hope that you find a spark of inspiration from reading his blog.
Any views or opinions presented in this blog are solely those of the author and do not necessarily represent those of the company. The author of this blog is an independent writer and is not an associate of Parsons Training, LLC. Any information or images displayed are done so solely at the authors discretion. Any dietary or fitness commentary is exclusively that of the author and in no way dictated by the company.